startups: ellora Tech - Executive Producer
Ellora Tech was the first company my brother and I partnered in, after we left video games. The vision was of an outlet for our shared experience in film production and a family-run, independent, studio focused on our interests in food and global culture.
We shot documentaries in the US, China, India, Kashmir, and Spain, handling international logistics for some of the hardest productions around. We also produced for TV and Film. But the best thing we did was make a TV Pilot for the Food Network called ‘Less Experienced’. It almost bankrupted us, but turned out to be our saving grace and we’re pretty sure it changed television forever.
Strangely, we ended up selling our ability to compress and deliver video in multiple formats for online distribution. We realized there was a huge opportunity in digital media. So we sold our gear and started a digital creative agency called Integrated Alchemy Media, bringing a little magic to the world of online business and content. Alas, we never again made TV shows. But the world had changed, so neither did anyone else!