At Whole Foods Market we created a multimedia platform highlighting inspirational people and stories that embody the Whole Foods Market ethos and Core Values. Here’s a promo for the video content and one of our segments, but to get the full flavor of the magazine you’d have to change your lifestyle and spend more time outdoors!
“Dark Rye” put WFM at the forefront of content marketing, garnering a James Beard Award and all types of recognition for leading retail with an alternative marketing style that allowed the brand to expand and engage segments new and established. Under my auspices, “Dark Rye” was put together by an amazing in-house team working with freelance creatives on a monthly basis. It was a true multimedia experience consisting of hundreds of long-form articles, videos, infographics, social integrations and ultimately a television series.